Province of South Holland

New structure & design for

The house style of the province of South Holland was given a complete makeover.

And that is why got a new UX design and an improved structure. A major advantage: the province did not have to rebuild the technical basis of, the new design fits the existing platform like a glove.

As a permanent design partner of the province of South Holland, we designed a new version of Applying for permits, announcing new policies and promoting involvement in provincial politics: a province’s digital platform serves many purposes.

The central issue was the need to translate the new house style. And the choice to maintain the existing technical platform. However, we also thoroughly examined the structure of the platform. There, too, there was room for improvements, without major technical adjustments being necessary.

Start with the user

By working on the principle of top tasks (most visitors come to your platform for a limited number of reasons), the new platform is clearer and therefore easier for the user.

Fast and clear

Omdat de huisstijl al stond, zijn we gestart met het interviewen van gebruikers uit verschillende doelgroepen: welke ervaring verwachten zij? De inzichten uit deze interviews leverden 2 ontwerprichtingen op. Uit de A/B-tests die we daarna met gebruikers hebben gedaan, rolden het uiteindelijke concept en het design.


During the design phase, we have continuously taken accessibility into account: can users of the platform with a disability also easily do what they come for? By paying close attention to color contrasts, you help the visually impaired, for example. And a clear, consistent structure makes it easier to work with screen readers, for example.